Reaction Paper on Personality Theory Essay

If you were in this situation, how would you explain this mistake? Many of us might blame the slip on distraction or describe it as a simple accident. However, a psychoanalytic theorist might tell you that this is much more than a random accident. The psychoanalytic view holds that there are inner forces outside of your awareness that are directing your behavior. For example, a psychoanalyst might say that James misspoke due to unresolved feelings for his ex or perhaps because of misgivings about his new relationship. The founder of psychoanalytic theory was Sigmund Freud. While his theories were considered shocking at the time and continue to create debate and controversy, his work had a profound influence on a number of disciplines, including psychology, sociology, anthropology, literature, and art. The term psychoanalysis is used to refer to many aspects of Freud’s work and research, including Freudian therapy and the research methodology he used to develop his theories. Freud relied heavily upon his observations and case studies of his patients when he formed his theory of personality development. Before we can understand Freud’s theory of personality, we must first understand his view of how the mind is organized. According to Freud, the mind can be divided into two main parts: 1. The conscious mind includes everything that we are aware of. This is the aspect of our mental processing that we can think and talk about rationally. A part of this includes our memory, which is not always part of consciousness but can be retrieved easily at any time and brought into our awareness. Freud called this ordinary memory thepreconscious. . The unconscious mind is a reservoir of feelings, thoughts, urges, and memories that outside of our conscious awareness. Most of the contents of the unconscious are unacceptable or unpleasant, such as feelings of pain, anxiety, or conflict. According to Freud, the unconscious continues to influence our behavior and experience, even though we are unaware of these underlying influences. According to Sigmund Freud’s psychoanalytic theory of personality, personality is composed of three elements. These three elements of personality–known as the id, the ego and the superego–work together to create complex human behaviors. The Id The id is the only component of personality that is present from birth. This aspect of personality is entirely unconscious and includes of the instinctive and primitive behaviors. According to Freud, the id is the source of all psychic energy, making it the primary component of personality. The id is driven by the pleasure principle, which strives for immediate gratification of all desires, wants, and needs. If these needs are not satisfied immediately, the result is a state anxiety or tension. For example, an increase in hunger or thirst should produce an immediate attempt to eat or drink. The id is very important early in life, because it ensures that an infant’s needs are met. If the infant is hungry or uncomfortable, he or she will cry until the demands of the id are met. However, immediately satisfying these needs is not always realistic or even possible. If we were ruled entirely by the pleasure principle, we might find ourselves grabbing things we want out of other people’s hands to satisfy our own cravings. This sort of behavior would be both disruptive and socially unacceptable. According to Freud, the id tries to resolve the tension created by the pleasure principle through the primary process, which involves forming a mental image of the desired object as a way of satisfying the need. The Ego The ego is the component of personality that is responsible for dealing with reality. According to Freud, the ego develops from the id and ensures that the impulses of the id can be expressed in a manner acceptable in the real world. The ego functions in both the conscious,preconscious, and unconscious mind. The ego operates based on the reality principle, which strives to satisfy the id’s desires in realistic and socially appropriate ways. The reality principle weighs the costs and benefits of an action before deciding to act upon or abandon impulses. In many cases, the id’s impulses can be satisfied through a process of delayed gratification–the ego will eventually allow the behavior, but only in the appropriate time and place. The ego also discharges tension created by unmet impulses through the secondary process, in which the ego tries to find an object in the real world that matches the mental image created by the id’s primary process. The Superego The last component of personality to develop is the superego. The superego is the aspect of personality that holds all of our internalized moral standards and ideals that we acquire from both parents and society–our sense of right and wrong. The superego provides guidelines for making judgments. According to Freud, the superego begins to emerge at around age five. There are two parts of the superego: 1. The ego ideal includes the rules and standards for good behaviors. These behaviors include those which are approved of by parental and other authority figures. Obeying these rules leads to feelings of pride, value and accomplishment. 2. The conscience includes information about things that are viewed as bad by parents and society. These behaviors are often forbidden and lead to bad consequences, punishments or feelings of guilt and remorse. The superego acts to perfect and civilize our behavior. It works to suppress all unacceptable urges of the id and struggles to make the ego act upon idealistic standards rather that upon realistic principles. The superego is present in the conscious, preconscious and unconscious. The Interaction of the Id, Ego and Superego With so many competing forces, it is easy to see how conflict might arise between the id, ego and superego. Freud used the term ego strength to refer to the ego’s ability to function despite these dueling forces. A person with good ego strength is able to effectively manage these pressures, while those with too much or too little ego strength can become too unyielding or too disrupting. According to Freud, the key to a healthy personality is a balance between the id, the ego, and the superego.

Socioeconomic Profile of Hypothetical Patient

Considering socio economic variable of a patient with diabetes, the priority of the patient should be to participate in healthcare insurance program provided by its employer. The benefit of contributing to such a health plan is cost reduction where patients only pay a deductible or a minimum co–payment. Acquiring such a policy also ensures that a person may also be able to cover family members at significantly less rates than individual private insurance.If the employer doesn’t participate in health insurance program, the only other viable method is to get a private health insurance. Although expansive, the patient will definitely have more choice in selecting the out of network providers and the flexibility of evaluating different plans that provide ample coverage to treat Diabetes. Patients with Diabetes need to keep medical supplies such as test strips, meters and insulin which are mostly covered by the health insurance providers (Health Insurance).Unfortunately, in countries like United States getting a health insurance for diabetic patients is difficult but this should not stop patients from researching other options such as Insurance through employers and getting help from the State. Most States run their own health insurance programs for which a diabetic patient might be eligible. Programs such as COBRA and HIPAA are available in every State. It will be in the best interest of a diabetic patient to consult the American Diabetes Association http://www. diabetes. org which outlines health insurance coverage on a State by State basis.Furthermore, patients can easily get guidelines and education on how to tackle diabetic issues and where to look for information. Payer Type Based on the socio economic conditions of hypothetical patient, it will be in his best interest to enrol in HMO plan. Analysing financial circumstances of the subject, it is evident that he will likely cover his wife and children, who at this stage are not able to enrol in a healthcare plan. In contrast, a PPO plan will likely cost a premium which is not recommended except if it provides assistance to cover diabetic conditions.It should be noticed that most Americans are covered by BlueCross BlueShield, Atena or CIGNA therefore it is important for diabetic patient to compare the coverage of diabetic supplies offered by these companies. Health plans that cover most strips and monitors should be preferred over others. Patients should also be careful while determining whether the diabetic equipment fall under normal prescription or covered under durable equipment supplies (Insurance Coverage). Other conditions such as mail order deliveries and the number of supplies at any one time play an important role in the eventual patient satisfaction with a plan.After evaluating different healthcare programs, Harvard Pilgrim Healthcare, Tufts Associated Health Maintenance Organisation and Health New England may provide the best coverage. Cost & Treatment Comparison Harvard Pilgrim Healthcare program is specifically tailored to meet the requirements of Massachusetts residents. It offers a network of 40,000 pharmacies and access to more than 130 hospitals in the area. The co payment fee is $10 for a visit and $50 for emergency care. The program covers a wide range of drugs and medicines with mail order included.Individuals can include family members for an extra charge. The program offers a diabetes management program with test reminder letters and individual support from a Nurse educator by calling a toll free number (Diabetes Management). For a single person in a family, the cost varies from $350 to $470 based on the socio-economic factors of hypothetical patient. The Tufts Associated Healthcare Maintenance Organisation provides a variety of different HMO plans that are designed to be cost effective.Its Select Network Provider program offers a minimum deductible and covers most outpatient medical care (Health New England). Doctor visits and ot her routine checkups offer affordable co-payment plans. It also offers a Taking Charge Diabetes program for its members that support the doctor-patient partnership to control diabetes and educate on such issues. Cost for individuals starts as low as $324 and climbs up to $450 for HMO select plans. Health New England is also a good choice with plenty of great options.Individuals can enrol in a number of Bronze or Silver health insurance packages which covers a huge number of Drugs and area hospitals (Tufts Health). The benefits are somewhat similar to other two programs whereas its Neighbourhood Health Plan provides a great value for money by charging as low as $265 per month in Bronze Package and $369 in Silver Package. It offers a comprehensive Diabetes Management Program that includes educational material, reminders, and physical as well as virtual grocery store tours to select the perfect sugar free diet. References Diabetes Management. Retrieved March 18, 2009, from Harvard Pilgrim HealthCare Web site: https://www.harvardpilgrim.org/portal/page?_pageid=213,213304&_dad=portal&_schema=PORTAL Health Insurance Information for People with Diabetes. Retrieved March 17, 2009, from American Diabetes Association Web site: http://www.diabetes.org/advocacy-and-legalresources/healthcare/insurance.jsp Health New England Plans. Retrieved March 18, 2009, from Health NE Web site: http://www.healthnewengland.com/PlanSelector/Compare/compare.html Insurance Coverage Overview. Retrieved March 17, 2009, from Diabetes Control for Life Web site: http://diabetescontrolforlife.com/articles/Monitoring-Insurance-Coverage-Overview-200085 Tufts Health Plan is the Right Choice. Retrieved March 18, 2009, from Tufts Health Plan Web site: http://www.tuftshealthplan.com/enrollnow/pdfs/STANDARDCOMP_0408.pdf   

Divine perfection of a woman Essay

The play Richard III shows power, greed and ambition and how doing these things can effect other people and change how you act and think. In the world today someone who is like Richard in the way that he is greedy and power hungry is Saddam Hussein. The whole play shows how Richard is ambitious, greedy and power hungry. At the start of the play he is ambitious because he has set himself a task to become king. This shows that he is greedy because he is not happy with what position he is at that moment and wants more power. The way in which he does this is by killing anyone who could prevent him from becoming king. I think Shakespeare may have wanted to show that having ambition, power and a little greed is ok but if you lose your head and want more and more power making you become more greedy it could result in not just other people getting hurt but you getting hurt in the end as well. Like in the end of the play Richard ends up dying as a result of his extreme amount of power and greed. I think he wanted the audience to admire him for his cleverness in his schemes and the way he has organised everything. In some points the audience do admire him for his cleverness but straight after he has brought the audience to his side he does something extremely viscous and evil that the audience off liking him. People who are like Richard always end up getting paid back for all their wrong doings, well in some cases any way. Like Adolf Hitler who ended up dying because of all the bad things he had done i.e. WWII. So what Shakespeare is saying is, all bad you do to others you will get back to you. The opening speech that Richard says is to the crowd is directly at them and makes you think he’s a nice person because he makes a few funny comments which makes the crowd laugh and grow to like him. This also makes the audience watching the film like Richard too because he seems like a nice person, but when he walks into the toilets away from the crowd he talks at the audience saying that he’s ugly, which makes the audience feel sorry for Richard. Straight after he says this he tells you about a plan he’s made. First of all you admire him for being ambitious but long after when you find out what his plan will involve, i.e. killing many people who could prevent him from becoming king, you start to really dislike him and wonder how on earth you liked him in the first place. He says, â€Å"I am determined to prove a villain and hate the idle pleasures of the day,† meaning that basically Richard is going to become evil and never have pleasure. This little extract of something that Richard says shows him to be very evil in the fact that he wants to become hated. Another thing Richard says is â€Å"Plots have I laid, induction’s dangerous† which means that Richard is plotting some dangerous schemes, and is another reason why people watching the film would turn their nose up at Richard. The audiences overall impression of Richard is that he is a very ambitious man but his ambition will lead to murders being committed so therefore they would think he is a very sly and wicked man. Also the audience would think that Richard is two-faced because first of all he is very nice to Lady Ann and wants her to marry him, but when he has done this he then wants her to be killed. Shakespeare makes you both admire and hate Richard. For example, you would hate Richard in scene one when he talks to you about what evil things he has planned. Where as in Act one Scene two you grow to admire him again because of the way he flatters and wins over Lady Ann with words. He says things like â€Å"Sweet saint† and â€Å"Divine perfection of a woman† meaning he thinks she is perfect. But when Richard has said these flattering comments to Lady Ann, she immediately repels him by saying insults like â€Å"Diffused infection of a man† meaning that she thinks he is a grotty, disgusting and horrible man and â€Å"Thou unfit for any place but hell† which means that Lady Ann thinks that the only place that Richard could possibly live in is hell. Despite all these insults she throws at Richard he still wins her over with his flattering comments. He eventually marries Ann after having killed her husband and father, which she knew he had done. Richard should be admired for his cleverness for the way he won over Lady Ann and set up his schemes, never the less he shouldn’t be praised too much because he is still an evil and devious man who has committed murders. Also towards the end of Act One Scene Two he starts to get cocky after winning over Lady Ann and says some evil comments like â€Å"Was ever woman in this humour won? I’ll have her; but I will not keep her long† this is saying that he will marry Lady Ann but after a little while he will kill her. This will give the audience a very nasty image of Richard because of his evil antics. Act One Scene Three is where Queen Margaret curses all the people she hates. She says horrible remarks like â€Å"God, I pray him, that none of you may live your natural age† which means that she is saying that all the people she hates she doesn’t want to live a long life, and another quotation is â€Å"Thy friends suspect for traitors while thou livest, and take deep traitors for thy dearest friends† which means that she wants all the people she hates to die so they can’t hurt her friends. Richard is one of the people Queen Margaret hated so therefore she cursed him. When she curses Richard she says to him â€Å"No sleep close up that deadly eye of thine, Unless it be whilst a tormenting dream, affrights thee with a hell of ugly devils!† This curse actually comes true and like the quotation says Richard has a terrifying dream making him panic and sweat. What happens in the dream is ghosts surround Richard and curse him saying â€Å"despair and die!† over and over again terrifying Richard through the night. But the scene with Richards terrifying dream was not included in the film.

Sexual Harassment Research Paper Example | Topics and Well Written Essays - 500 words

Sexual Harassment - Research Paper Example 222). Shifting paradigm of globalization and liberalization in the society has increased the women’s participation in the work force to contribute to family income. Women are then endangered to sexual harassment which is, perhaps, as old as the very existence of women and this is one of those problems which discourage them in taking active part in economic and social development of the society (Naveed et al. 222). The increasing cases of sexual harassment today also increased the awareness of the society, thus, more and more women came out to make legal cases against their harassers. What are the factors that affect or determine sexual harassment? One of the known factors that determine sexual harassment would be that of gender. Research has shown that a person’s gender impacts his or her perceptions of sexual harassment. Moreover, women are often more sensitive than men to what constitutes sexual harassment and they often judge the same behavior to be more serious (Fiedler and Blanco 276). So, what was offensive to a woman may not be that of a deal to a man and they usually do not file a case as compared to that of women. In addition to this, culture was also identified as a factor. Different countries have different cultural takes on sexual harassment and, therefore, would have different laws about it. Perceptions on what constitutes sexual harassment vary among and within societies; somehow they depend on how people are socialized within that society, the existence of gender stereotypes, and set notions and hierarchies that may exist in the workplace. And it is because of these reasons that make it hard to compile a list of harassing conduct that should be prohibited. Some acts are easily identified as harassment, like kissing, fondling and physical contact with genital areas, while many other kinds of verbal, non-verbal, physical conduct may not (AWARE 11). The victims

Business Organisation and Policy Essay Example | Topics and Well Written Essays - 2250 words

Business Organisation and Policy - Essay Example Moreover, if any firm buys or merges with any other firm which is at a different level of the value chain and the chain of production, it will be called vertical integration. There are two types of vertical integration namely: Backward vertical integration and forward vertical integration. Backward integration occurs when a firm merges with or takes over firms at an earlier level of the chain of production than itself. For example, when a big retail store such as Wal-Mart, purchases a factory or plant which processes and produces frozen food, it would be called backward vertical integration as Wal-mart is ensuring a stable and secure supply of frozen food. Backward vertical integration is helpful where the suppliers have a stronger network and a stronger negotiating power in the industry. On the other hand, forward vertical integration occurs when firms take over or merge with firms which are at a later level of the value chain of production. For example, if a raw material supplier b uys a factory or when a clothes manufacturer opens up a retail outlet, it will be called forward vertical integration. Forward vertical integration opens doors of a steady revenue stream for firms. ... ADVANTAGES OF HORIZONTAL INTEGRATION When a firm expands horizontally, it is likely to experience economies of scale from the increased output. Firms can increase their profitability as per unit cost decreases with the increased level of output. For example, if a huge retail store merges with another chain of retail store, it can achieve economies of scale in the form of more discounts from manufacturers owing to bulk purchasing. As the store would now technically be purchasing close to twice as much as it did before under one umbrella, it would receive large discounts from manufacturers as well. Similarly, if a manufacturing firm merges with another, not only this would be the merger of capital, assets and liabilities, but also the firm would now share each other’s competencies and specialties. This might even include more cost-efficient production processes, vendor relationships, discounts on bulk purchase of raw materials etc. Besides this, the business would also expand on its geographical reach to the market. For example, when the Royal Bank of Scotland merged with Faysal Bank in Pakistan, all of Royal Bank of Scotland’s network of branches and accounts spread throughout Pakistan came under Faysal Bank’s control and brand name. Unilever’s taking over of Polka ice-cream in Pakistan is another example of geographical expansion through horizontal integration. This gave them an easy access to the market of Pakistan. However, as opposed to vertical integration, firms might enter into businesses which are out of the scope of their operations and specialization. This could misallocate resources into less profitable ventures if not unprofitable and even lead to money being drained on the

Professional Learning Communities Assignment Example | Topics and Well Written Essays - 1250 words

Professional Learning Communities - Assignment Example n ongoing, job-embedded; results driven and a professional development model that fosters collegiality and collaboration among the entire education setting. Alternatively, the intellectual goal of the mission was attained by contributing to some of the existing research bodies, which informs regarding the professional development practices (Baccellieri, 2010). Before implementing the process, the school had to communicate its vision first. In this case, individuals involved had to begin developing a shared vision that was grounded towards mutual understanding and trust. The vision in this case was supposed to be important while making important decisions regarding the learning institution. Alternatively, the vision was to show commitment of the school in attaining long-term objectives (Baccellieri, 2010). Therefore, the first step during the implementation process was to have a belief thus, how the school members were seeing the world, capabilities and skills that are conducive to the change. The principle of the school advocated for a person-centered type of approach especially towards the staff management. Alternatively, the development of the teachers became a priority. The second approach during the implementation process was building the relationships between the learners and the teachers. The focus in this case was the cognitive dimensions regarding the staff’s job (Buffum, 2009). The relationships were also built through recreational ways. Most of the activities done here were instrumental in building an effective atmosphere of trust among the members of the institution. After building the relationship between the members of the institution, the third principle during the implementation process was empowerment. In this case, the process entailed enabling the students, staff and the parents into participation and the contribution of emerging expertise for the benefit of the institution. In doing this, several circulating logistical information systems

How global warming affects sea levels Research Paper

How global warming affects sea levels - Research Paper Example Essentially, the greenhouse effect functions in the following manner. When sunlight pierces the atmosphere and hits the earth’s surface, not all of the sun’s solar energy is absorbed. Approximately a third of it is reflected back into space. Specific atmospheric gases serve in much the same way as does the glass of a greenhouse, thus the terminology. These gases allow sunlight to penetrate then trap some of the solar energy which heats the earth (Breuer, 1980). It is a delicate balance and because these greenhouse gases have been artificially augmented by man-made sources, more build up in the atmosphere has occurred thus trapping more of the sun’s energy and reflecting less back in to space. This occurrence is causing the earth to warm. The rising levels of carbon dioxide (CO2) in the atmosphere are becoming increasingly disconcerting. â€Å"The concentrations of CO2 in the air around 1860 before the effects of industrialization were felt, is assumed to have been about 290 parts per million (ppm). In the hundred years and more since then, the concentration has increased by about 10 percent.† (Breuer, 1980, p. 67). Eighty percent of the world’s population accounts for just 35 percent of CO2 emissions while the United States and Soviet Union combined are responsible for generating half. Worldwide, â€Å"carbon dioxide emissions are increasing by four percent a year.† (Miller, 1990, p. 450). Motor vehicles are a major cause of air pollution as is fuel burned for the heating of homes and powering industry along with the toxins emitted from stacks at coal-burning power plants. â€Å"Vehicles produce high levels of carbon monoxides (CO) and a major source of hydrocarbons (HC) and nitrogen oxides (NO x), whereas, fuel combustion in stationary sources is the dominant source of sulfur dioxide (SO2)† (Breuer, 1980, p. 70). If the balance between the CO2 levels in the ocean and atmosphere is disturbed by interjecting increasing

Elementary education Essay Example | Topics and Well Written Essays - 750 words

Elementary education - Essay Example Mathematics is a vital subject and is a fundamental part of scientific disciplines. Mathematics is also applicable in daily lives; hence, it is essential for students to learn mathematics. For a mathematics teacher, it is vital to research on the most practical way to teach students, in order to make learning accommodative, to the different, comprehensive speeds of students. Students in this bracket are still experiencing progress in their cognitive development. It is important to use a teaching method that is not too complex, but at the same time, it encourages growth. In elementary school, the concepts covered will prepare the student to face the intricate problems that will be experienced in the other levels of learning. Summary of the concepts Education concept covered in the book† A Problem Solving Approach to Mathematics for Elementary School Teachers.† There are thirteen mathematical concepts covered. These concepts range from numerical systems to algebra thinking. Here, is a summary on the topics covered in this book. The first concept is numerical systems. In this concept, the teacher is expected to talk about numerical systems and describe number sets. The second concept is on whole numbers and the different mathematical operations that can be performed. They include basic operations of like subtraction and addition, division and multiplication. The third concept is on algebra. Some of the lessons learned in this are what are variables, different equations and algebra functions. This topic is viewed as challenging by most elementary students. There is also the theory of ratios and fractions. Also, discussed is how to perform mathematical functions on rational numbers. Decimal and real numbers make up the next concept. The students will be introduced to decimals and how to carry out operations on decimal numbers. Also, included in this concept are real numbers and how they are used in equations. The eighth concept is on proportions and perc entages. In the concept ratios are revisited, proportion and percentages will be introduced to the students. Probability also features as one of the concepts covered in this syllabus. Learning aides like tree diagrams are introduced to help students to comprehend better this concept. Data analysis as a concept is also introduced. The students learn about data and how different data forms are displayed and their applications in statistics. The tenth concept in the course book is on geometry. Different notions about basic geometry are explored, and angles and three-dimension geometry is covered. Measurement concepts make a part of the curriculum, in this concept; linear measurement, areas, volume and mass are discussed. Surface area is also coved and distance theories and the Pythagoras theory feature in this concept. In the last concept, motion geometry is discussed. In this concept, translation, rotation, reflection and size transformations are also covered. All this concepts are ta ilored to suit the cognitive need of the age bracket that is common in elementary schools (Billstein, Lott, 2012). Relevance of the course to teachers Teachers have an extremely crucial part to play in the cognitive development of children. It is, therefore, important for teachers to be aware of the best way to ensure that children are learning and are expanding their mental capabilities. This cannot be realized blindly research is constantly carried on how improve teaching methods. This Studies come up with improvements on the current system, hence; teachers have to be up to speed in order to adapt the positive changes being brought forward through this studies. It is imperative for teachers to study on how to be effective in their work. This course is significant for elementary math’

Consumer Behaviour Assignment Example | Topics and Well Written Essays - 2750 words

Consumer Behaviour - Assignment Example This paper will be focused on the marketing practices of the Lloyd’s TSB bank in its endeavours to retain its customers. Lloyd’s TSB is a retail bank that is based in the United Kingdom. It was established in 1995 by the merger of Lloyd’s bank and the TSB group. Lloyd’s bank was originally founded in Birmingham in 1765 while the TSB group, a rival bank, was formed in 1810. The marketing mix of Lloyd’s TSB has seen it realise admirable profits through the years. The marketing mix elements, also known as the 4p’s, are price, place, product and promotion. In simple terms, a product includes all features as well as goods and related services that a business offers to its clients. The product is the most crucial component in the marketing mix. This is because products are the market expression of the manufacturer’s productive capabilities. Products determine a producer’s capacity to link with customers. A product policy or strategy is of enormous significance to a corporation; product decisions dictate the scope and direction of industry activity (Singh, 2011). Additionally, market indicators such as profits, sales, image and market share are also dependent on products. The products of companies also influence other components of the marketing mix. Therefore, without proper product policy, a corporation cannot pursue further elements of the marketing mix. With the rapid advancement of technology, a banking company has no choice but to advance as well in order to satisfy the desires of its clients and remain competitive. The Lloyd’s TSB group boasts a diverse array of services and products that cater for a large clientele. The banking options available to its customers include the phone bank as well as internet banking. Customers can also text financial information from a mobile phone and make use of cash point

Building a Services Brand Essay Example | Topics and Well Written Essays - 1250 words

Building a Services Brand - Essay Example Striking a balance between the customer-centered approach and the internal orientation towards the centrality of staff is the key to the development of a service brand. This paper attempts an overview of the available literature on services brand building and then correlates it with the opinions of leading-edge brand consultants. Literature Review: The existing models of brand building, by and large, are biased towards the goods sector with little or no relevance to the services sector. Aaker’s brand identity planning model (Aaker et al. 40), Kapferer’s hexagonal brand identity prism model (Kapferer 182) or Ind’s insistence on organization-wide commitment and employee-centric approach (Ind 24) hardly has any principles that can have useful application in services brand building. However, the four-dimensional brand asset management strategy proposed by Scott M Davis (Shay 438) and the four-step process suggested by Gregory and Sellers focus on a combination of int ernal and external factors and are therefore worth considering in the present discussion. Davis’s model includes the phases of developing a brand vision, determining the brand picture, devising a brand asset management strategy and devising a supporting culture. ... According to de Chernatony, the definition of brand image includes the three components – promise, emotional values and rational values (Schmid 1). Overall, there is a paucity of literature about building services brands and this could be because brand building, by its very nature, is dynamic. Moreover, new services are often included under the existing and established corporate brands. The need to build a corporate brand from scratch rarely arises. As for the question of who must take charge of the task of building services brands, the limitations in the traditional brand manager concept have already become obvious and category managers are replacing brand managers (Batra et al. 25). Considering the multi-faceted role of CEOs and the declining role of marketing departments (Hulbert et al. 55), it certainly is a good idea to have an exclusive executive and a cross-functional team with sole responsibility of brand building. Toffler ventured a little further and advocated user g enerated branding by way of prosumerism (Burmann et al. 75). In all this, the HRM has a crucial role to play as recruiting, training and motivating employees is as important as understanding and fulfilling customer needs (Thomson et al. 819). Kaplan and Norton too endorse the idea of internal / external balance through their ‘balanced scorecard’ (7). Ambler goes to the extent of saying that internal marketing should precede external efforts (113). What the experts say: With respect to developing service brands from scratch, the questions that precisely need to be answered are: (i) Who is involved? (ii) What are the stages that firms go through? and (iii) Which orientation is

Eczema Nursing Presentation PowerPoint Example | Topics and Well Written Essays - 1750 words

Eczema Nursing - PowerPoint Presentation Example With relation to the differential diagnosis, a range of conditions need to be differentiated including psoriasis, fungal infections, scabies, scarlet fever, pityriasis rosea, measles, tinea corporis and squamous cell carcinoma. Introduction/Definition Eczema or dermatitis is a disorder in which the skin is inflamed (especially epidermis) along with the development of vesiculation sometimes in acute phases. It has been derived from the Greek word meaning to ‘boil out’, and hence medical practitioners consider it to look like the skin is boiling out. The condition is usually acute in nature, but can be a chronic inflammatory disorder of the skin causing pruritius, redness, vesiculation, which finally become encrusted, hemorrhagic, thickened and scales off (Vorvick, 2009). Some of the common types include:- Allergic contact eczema – Following contact with a foreign substance such as a poison, lotion, etc, there is a local allergic reaction Atopic dermatitis – It is a chronic inflammatory skin disorder and often accompanied with other disorders such as asthma and hay fever. It is commonly seen on the arms and at the back of the knees, and flare up periodically Contact eczema – the reaction is localised when a allergen is contact causing itching, redness and swelling Seborrheic eczema- Commonly called as dandruff and is a mild skin inflammatory disorder arising due to unknown reasons and causing scaling, redness and itching of the scalp and face Neurodermatitis – This is characterised by scratching or picking of the skin resulting in development of rashes Stasis dermatitis – Develops from congestion of the veins of the legs resulting in irritation of the overlying skin Dyshidrotic eczema – Commonly occurs on the palms and soles and is seen as deep-seated skin lesions Perioral eczema – Bumpy rash and ulcers that develop around the mouth Nummular eczema – This is a coin-shaped lesion that develops in an irritated portion of the skin causing scaling, itching and encrusting (MedicineNet, 2011). Pathophysiology The exact cause of eczema and dermatitis is still not clearly known, but it may be a result of interplay of host, genetic and environmental factors. Further, stress and various emotional disorders can worsen or exacerbate the condition especially atopic dermatitis (Mayo Clinic, 2011). Most of the eczema occurs due to a hypersensitivity reaction of the skin, causing chronic skin inflammation (Lehrer, 2009). Some of the eczemas are autoimmune conditions and some of them are genetically transmitted, running in families. Atopic dermatitis is known to be transmitted through a genetic route and is often associated with asthma and hay fever. However, this association is often being questioned, as not all individuals with atopic dermatitis have asthma and hay ever, and not all individuals with asthma and hay fever have atopic dermatitis. However, both these conditions tend to run i n families, and this may be due to common genetic trait being carried on (Mayo Clinic, 2011). Such disorder appears on trivial inflammation of the skin. Allergic eczemas are usually common and the individual may also have other allergic conditions such as asthma, hay fever, etc (DIS, 2011). There are several exacerbating factors for

Evaluating Employees with Ease Essay Example for Free

Evaluating Employees with Ease Essay Performance evaluations are a critical component of human resource management in any organization. In â€Å"Evaluating Employees with Ease† Sharon LaBuke gives useful tips designed to help nursing employers conduct evaluations that translate into a positive experience for their employees. In LaDuke’s view, the first priority is to strategize the process. A good place to start is the examination of the evaluation document that forms â€Å"a common frame of reference for both manager and employee† (LaDuke, n.d., p. 49). It is noteworthy that the author places cultural issues at the top of the list of priorities, suggesting that employers thoroughly evaluate the culture of their facility to see whether the process is consistent with the culture. Relationships with the people evaluated and finding the right language are also at the top of the list, since these issues help set the right kind of atmosphere for the evaluation process, suggesting that people will feel better if they know the employer has the right kind of attitude. The second set of suggestions involves more organizational aspects. For example, LaDuke suggests that people will feel the evaluation is more objective when they know that they are being evaluated on an ongoing basis, with feedback offered throughout the year. To help make assessments more detailed and grounded in facts, employers can log important events and try to address them in a timely fashion. The creation of a personal plan for improvement is also a useful idea. Created with staff input, this plan can serve as a roadmap for individual development, helping the person to focus on the right areas. Constantly following up on the progress with the plan, the manager can create an ongoing dialogue with the employee concerning personal needs. The author effectively captures the most important points in the evaluation process. It is helpful that the focus is on the personal development of the employee, not on evaluation per se. the nurturing nature of such evaluation clearly has the potential to contribute to the employees’ development and foster adequate atmosphere in the organization. Reference LaDuke, S. (n.d.). Evaluating Employees with Ease.

The Problem Of Determinism And Free Will

The Problem Of Determinism And Free Will I will be concerned with the problem of determinism and free will. In particular, I will be addressing Ayers argument that we cannot be held morally responsible for our actions. Ayers argument can be summarised as: P1. All human actions are governed by causal laws, or they are not. P2. If they are, then they are necessary. P3. If they are not, then they must occur by chance. P4. If they occur by chance, we are not acting freely. C. We cannot act freely. (Ayer 1963, 255) I will argue that P2 and P3 are problematic as they do not acknowledge alternative positions on the subject. I will weaken his thesis by establishing the plausibility of compatibilism and libertarianism. I hold that we are morally responsible for our actions. In this paper, I will firstly adopt a compatibilist stance. Compatibilists hold that freedom is possible in a deterministic world. Adopting this conception of freedom will refute P2. I will secondly argue the plausibility of libertarianism. Libertarians believe that we are free agents and that the universe is not wholly deterministic. The issue of determinism and free will is important because it deals with the moral responsibility of our actions. Van Inwagen implied that free will will forever remain a metaphysical mystery (Van Inwagen 1998, 374). With this in mind, my endeavour will be a cautious one. I will not set out to prove anything; rather I will establish the possibilities of my theories. I will begin the discussion by introducing soft determinism. Subscribing to soft determinism will attack Ayers premise that determinism is not compatible with freedom. He assumes an incompatibilist stance by stating causal laws nullify freedom. An incompatibilist stance is one that asserts free will cannot exist in a deterministic world. I hold that by ignoring compatibilism, he has left P2 vulnerable. I will expose this by validating the possibility of compatibilism. This inquiry will be driven by Humes notion of soft determinism, as I believe it to be the most prominent compatibilist argument. Hume holds that freedom is possible in a deterministic world. He challenged his contemporary philosophers, believing they laid in a labyrinth of obscure sophistry (Hume 1748, 54). He believed part of the dispute stemmed from a common misunderstanding between determinists and libertarians. This could be resolved by marrying the two factions together. To be free, he argued, we require necessity (Hume, 66). A common view of liberty is the cessation of an act neither being caused nor necessitated. I find this grossly problematic. If an act is not determined, it is merely an act of randomness. By rejecting necessity, Libertarians are inflicting self-harm. If our actions were not determined, they could only have been derived from chance (Hume, 66). To Hume, this is a fatal flaw in libertarianism. While rejecting liberty, Hume also attacks hard determinism. He proposes that freedom should be defined as unimpeded actions that are guided by our desires. Even though our desires are determined, they are caused by our desires (Hume, 66). Acts are effects of will, thus we are morally responsible for willing the determined acts. This is contrary to Taylor (1963 43) who states that we should not be held responsible for our acts, as we could have willed differently. In short, we are free agents because we are free to act in the confines of determinism. If we grant Humes concept of freedom, P2 of Ayers argument can be rejected. The difficulty, however, is establishing how this weakened form of freedom permits moral responsibility. I will now critically assess criticisms to Humean compatibilism. Critics will contend that Humes conception of free will negates moral necessity. This view is widespread among incompatibilists (i.e. hard determinists and libertarians). They hold that freedom cannot suffice in a deterministic world. Granted determinism is true; our freedom is confined to a fate which we cannot avoid. We are free to act, but not to choose. For example, I fed my dog at 6:00pm tonight because of the antecedent variables that guided my decision at 6:00pm. What if, however, I asked myself at 6:00 my mind is telling me to feed the dog now, but I will deliberately feed her at 6:01, as to avoid making a determined choice? If I did that, it would have already been antecedently calculated into the determined variables in guiding my decision. Hard determinists also like to ascribe a logical precondition to determinism. If a past event showed Þ Ã ¢Ã¢â‚¬  Ã¢â‚¬â„¢ x, then Þ was always to be x (Aristotle Accessed 8/9/2010). This is like saying as I fed my dog at 6:00pm; I was always going to feed her at 6:00pm. This outcome was true tonight, just as it was true millennia ago or millennia from now. Looking back, granted determinism is true, was I still free even though it was logically impossible for me to feed her at different time? Hume would argue that the decision at 6:00pm was an act of the will, therefore I did have freedom. Conversely, it seems irresistible to attack the fact that I was inexplicably fated to act the way I did. Nonetheless, I hold that I acted freely at 6:00pm. I will argue that incompatibilists undermine the importance of freedom of actions. They do this by granting undeserved authority to freedom of choice. Freedoms of actions, I hold, are the main protagonists of free will. To establish this point I will go against the external constraint hypothesis found in many incompatibilist arguments. As Campbell puts it, a robot would not be held morally responsible for its actions (Campbell 1957, 158). To him, the robot analogy is analogous to humans if determinism is true. This is because he believes necessity eliminates moral responsibility, because like robots, would be programmed to follow our antecedental path. I constructed this common incompatibilist argument as: P1. Determinism is true P2. If P1, all outcomes are products of antecedental causes P3. If P2, there is no freedom of choices P4. For moral responsibility to exist there must be freedom of choices C. There is no moral responsibility if determinism is true While this argument seems plausible, I believe that it is ignorant. Moral responsibility does not require the freedom of choices. It is problematic to ascribe this precondition to free will. The term freedom of choice looks to be an appealing prerequisite for free will but it is really quite a mischievous term. This term negates necessity, as the causal function would be disproved. Without necessity, the only plausible output is chance. Compared with necessity, chance is a far less consistent foundation to build moral responsibility. With determinism, our actions are based on our willings. Without determinism, our actions are based on randomness. This is why I hold P4 to be fallacious. I stand with Hume in the view that determinism actually privileges freedom. Proving it plausible to reject Ayers argument on P2, I will now attack P3. Interestingly, the villains in this previous passage are now the heroes. I will be concerned with the arguments for liberty. Ayer states that if human actions are not causally determined, then they must occur by chance (P3). Libertarians contend this by arguing that the universe is not wholly deterministic, thus there is a margin for freedom to exist. The difficulty, however, is establishing how there is a mechanism of freedom which operates in this margin. As Ayer implies, outcomes can only be a product of either necessity or chance (Ayer, 255). If we reject this, we must find a different input altogether. This input must be plausible and a source of responsibility. Though this seems like a daunting task, some have heroically taken this path. Libertarians hold that the world is not wholly deterministic. They also believe that Þ did not have to x. It is not because of chance that Þ did not have to x, but because of an effort of the will. Campbell coined the term moral effort in establishing that Þ does not always x (Campbell, 164). These inner acts, which are needed to extrapolate moral effort, are based on first-person experiences. Furthermore, they are derived from conscious awareness. According to Campbell, some situations necessitate moral effort. For example, if I told my mother a lie about my whereabouts last Saturday night, this would constitute an act dictated by my inner self. This is because I am theoretical agent as I am a practical one (Campbell, 169). Taking this approach, however, is questionable. Campbell also claims we only need a small metaphysical niche to obtain free will. This claim is also open for scepticism. I will deal with these objections next. One possible criticism of Campbell is how he distinguishes practical beings from theoretical ones. Using my lying analogy, the determinist could reject this by stating that the antecedental conditions made me lie. There was no need for me to possess a theoretical cognitive capacity. The determinist would argue that the reflective sense-making can be explained via antecedental means. This objection, however, is taken from a third-person stance. Campbell could respond by claiming that my decision was an act of my inner self, and only I could comprehend the moral effort contained in the act. There is no evidence to support Campbell but there are also no grounds to refute him on through empirical means. When I told the lie, I was the sole author, and, according to Campbell, I am the sole reader too (Campbell, 159). His claim that free will can be verified by a metaphysical entity is also debatable. Even if we grant the existence of such a thing, how could it escape predetermination and c hance? And why should we exhort moral effort rather than withhold it? Campbell concedes that the nature of making choices is inexplicable (Campbell, 169). The mysterious nature that he ascribes to choice is quite useful. Although Campbells argument is far from imposable, it is quite tricky to dismiss entirely. Its resistance to scientific scrutiny is why it can be deemed plausible at the very least. This being said, P3 of Ayers argument is certainly disputable. In conclusion, it can be seen that P2 and P3 of Ayers argument are open to objection. We have observed that compatibilism contends Ayers premise that necessity diminishes freedom. From a Humean perspective, we saw that the concept of freewill was actually privileged by existence of necessity. This was because the view of freedom without necessity was seen to be unintelligible. By redefining freedom, we can see how free will can exist in a deterministic world. Contrary to popular belief, I argued that this revised concept of freedom was not undermined in any significant way. This is because freedom of choice is an overrated and problematic phenomenon. My second attack was on Ayers premise that necessity and chance are the only possible inputs for outcomes. Guided by Campbells view of libertarianism, I established the possibility of actions being guided by my inner consciousness. This inexplicable concept is embellished in a mysterious metaphysical nature, which is difficult to compreh end. While the determinist may contend that these inner acts are really forecasted acts, it is possible that I am also a theoretical being thus I evade the principles of physicality. While it has been observed that both my endeavours were conflicting one another, my aim was to undermine Ayers argument by any means necessary. If we grant the plausibility of these theories, we grant the plausibility of moral responsibility.

Educational Strategies for Students with Autism

Educational Strategies for Students with Autism Have a look at the following video which interviews a number of teachers about their work with autistic students. They explain some of the underlying differences in individuals with ASD and suggest strategies for increasing their success in the school setting. Make a note of some of the strategies that they mention. Are they strategies that you have seen used? Within the video there were several different strategies that were introduced, these ranged from individual approaches to work with the student as well as strategies that involved the whole class; not only the student with autism. Kurth and Mastergeorge (2010) comment that there are many teachers and paraeducators that do not have adequate training for students with autism, videos like this can be used as resources for these teachers. The video goes over these strategies and how teachers can integrate them into their classrooms daily. With how the video is set out, there are several teaching strategies that are explicitly talked about however there are also some that are only subtly mentioned or that you can see the teachers doing within the video. However, all these strategies; not just the ones that are explicitly mentioned, have their own places within the classroom to help the students not only succeed but feel comfortable within the classroom and school. The strategies that are mentioned explicitly within the video are; Priming, which is noted as how the teacher; or primary care giver or an aide, informs the student or class about something that is coming. Academic Modification, is explained as modifying lessons and/or activities to be suitable to the student. Home Base, listed as a place for the student to go to when they are needing time to calm down and collect their thoughts. Visual Support, describes the different visual aids that can be utilised within the classroom and outside of the classroom to support the students learning. Reinforcement, this was directly related to positive reinforcement of their behaviours within the classroom and to support personal growth. Although there were only five strategies that are explicitly mentioned within the video, each strategy had other strategies subtly mentioned within their field. Examples of the subtle strategies mentioned are: Priming: Creating classroom and school schedules for the students to follow, explaining to the class the lesson structure, and talking with the student about what anything that may be coming to prepare them. Academic Modification: Explicit teaching of different skills for the student, offering repetition of a certain skill for the student to master, goal setting, and individual learning plans. Visual Support: Seating arrangements for students needing to be closer to the visual aids, cue cards for students to refer to for additional support in the classroom or in social situations, and having the classroom labelled for students to know where everything is located. These strategies whilst on their own may help in individual situations, however when utilised all together, develop into a teaching approach that allows the student to receive optimal support from their teachers and other support staff. During my short time as a casual relief teacher and pre-service teacher I have been privileged enough to use these teaching strategies. These strategies come into practice daily, although I may go between schools these strategies are utilised within each school, however in their own way with subtle differences. Whilst I was teaching at a special school however, there was one classroom that has stood out for me where all 5 overarching strategies were used to a high level. This grade had 7 students ranging from the ages of 8 to 10 all with a mild to severe disorder, with ability levels ranging from mild intellectual disabilities to a student that cannot speak or write. This promoted one aspect that came in on a lesson to lesson basis; academic modification. How this was utilised was that the teacher had an individual learning plan for each student within the classroom and they all had their individual goals that they were aiming for in each lesson. Individual learning plans are intended to have goals and objectives that an individual student can make progress towards within an achievable timeframe, whilst providing an educational benefit (Kurth Mastergeorge, 2010). This became prominent in every lesson as it was separated into different tasks for each student however maintaining the overarching subject topic. Within this grade as well, was the use of priming and visual supports. This was through having a class schedule for each day in pictures that are displayed on a Velcro board. This had a list of pictures for each lesson described as a picture; such as writing had a writing book and pencil, and lunch had a sandwich, in a descending order for the students to look at to have an understanding what the day entails. When I was in the classroom as a relief teacher I would also follow this support with verbal explanations of how the day would go to additionally prime the students for the day. Although the students were already feeling anxious when I do come into their grade because it is a change of routine not having their teacher, through using these priming strategies I have been able to calm the students down enough to begin to feel comfortable with me there for the day. There is one strategy however that I have only seen small amounts of in schools; I was lucky to have the strategy used in this classroom, and that is the use of home base. How the support staff explained to me how the class used this strategy was that when a student is feeling anxious, stressed, aggravated, or distressed they had a soft calming room that they can go to so they can take themselves out of the situation. This was not able to be done on the students own will as they are unable to recognise this, however myself or the support staff would ask the student if they wanted some time in the room. This provided a safe secluded area for the student to calm down from whatever they were experiencing at the time.   I would personally enjoy to see more classes use this strategy as well as it noticeably had a positive effect on the student when they returned to the classroom. Although I may not have a grade of my own yet, using these strategies through relief teaching has improved my own teaching skills in relation to not only students with autism or students with disabilities, but all students. I would suggest that all teachers use these strategies within their daily routine as they have been proven to have a positive impact on the students. Search the WWW for more resources that relate to ABA or Applied Behaviour Analysis. You should search for videos as well as texts. Applied Behaviour Analysis (ABA) is an intervention process that uses positive reinforcement to work towards change in behavioural responses. Susan Dodd (2005) suggests that to optimise the ABA persons within it should have interventions for 40 hours per week for a duration of at least 2 years. Dodd (2005) also lists that the interventions be carried out by a team of trained people including that of supervisors, therapists, parents, and peers. This is supported by Granpeesheh et al (2009) in the findings that a within two groups of children; one receiving 40 hours of intervention the other receiving 10 hours, the group with 40 hours per week showed expediential improvements whereas the 10-hour group showed very little improvement. Matson (2012) also explains that the younger the child with autism is when they undertake ABA, they will receive greater benefits from the program than that of older children. What would positive reinforcement be like for a student with autism? All students with autism, all students in general, react to positive reinforcement differently. What one child may experience as positive reinforcement, another may see as the complete opposite. This suggestion is that when positive reinforcements are given, the student is first to be understood. For example, a child with hypersensitivity towards physical contact may take a high five to be a largely positive reinforcement. However, a child with hyposensitivity towards physical contact may see it as an annoyance as their feelings are different to the other child. Temple Grandin (2008) suggests that positive reinforcements be directed towards the childs interests, such as time on the computer; however, she suggests a laptop rather than a desk top as the laptop screens do not flicker in comparison to that of a desk top screen. Although you can have positive reinforcements such as a high five, verbal recognitions such as praising, or activities, when a reinforcement is specialised toward s the individual student a greater outcome can be obtained. An example is when I was teaching a 10-year-old boy in a local special school. I had already developed a relationship with this student at the school so he was comfortable around me within the classroom when his teacher was away. He had come into the school in an upset mood in the morning from an incident at home and whilst not seeing his regular teacher his mood did not improve. However, through building up prior knowledge on the child I knew that he has a very strong passion for Doctor Who. Luckily for me I had brought a book that I was going to surprise him with after I found out I had his grade for the day; my personal Doctor Who pop-up book. After seeing his attitudes, I used this book as positive reinforcement for him, if he could do some work for 10 minutes, he can read for a bit, then 15 minutes then he can read. This proved to not only calm him down as it was his interest, but he also was more productive within the classroom. This would not work on other students for a behav iour reinforcement however with this individual child it is within his interests and can be utilised. Why is it important to observe the consequences and repetition of behaviours? Reinforcers help students with autism build up and improve on their behaviours inside and outside of the classroom. These reinforcers can be positive, negative, and neutral; all of which will prompt different reactions from the student. However, it is imperative that the student be observed before and after the reinforcer is given in the aim to give the student the optimal reinforcer. Food reinforcers are common practice within schools and have been seen to be affective most the time; such as an extra piece of fruit for good behaviour or lunch with the principal. Although food reinforcers are good to utilise, there are many people that will rapidly eat; which can lead to choking or possibly death, and if not recognised will continue their unwanted behaviours to get more food (Matson, Turygin, Beighley, Rieske, Tureck, Matson, 2012). To prevent this from occurring teachers may utilise journals and/or notes on observing student behaviours to try and understand what the student is tryi ng to portray. Common behavioural traits of autistic children are repetitive behaviours these can include rocking, hand flapping, or spinning (Kluth Shouse, 2013). It is important to observe the repetition of behaviours as functional assessment can follow as a form of behavioural intervention. Matson (2012) describes that in a situation of repetitive stretching after observation and assessment treatment packages could be developed and resulted in the behaviours being effectively lessened. How can you calm a student with autism who is anxious and upset? To deliver appropriate calming strategies for a student with autism it is imperative that you first understand the student.   The effective way of getting to understand the student is through getting to know what their triggers are, what may cause this anxiety or upsetting moods. For example, if a student has low communication skills they may be anxious because they are unable to communicate if they require something such as food or trying to express their opinion on a situation. Ways that can be utilised in this situation can be helping the student communicate through alternate means; such as through hand motions, or through talking charts. An example of a student with autism whom I have taught whilst they were upset resulted in the student feeling uncomfortable with a blinking overhead light. Their hypersensitivity towards light resulted in them being upset towards the flickering light. Although I had quickly turned off the set of lights that the flickering one is in, the student remained upset and distressed. The way that I had calmed the student further was that I let the student go to a calming room, where they had access to different sensory items such as stress balls and beanbags (both large to sit on and small to hold); the student was there for about 5 minutes before they returned on their own accord. Through this removal from the situation, the student could calm down and eventually return to the classroom with prompting. Videos and Texts that can be used for teachers and primary care givers. This YouTube video is the beginning of a series of videos that involve different steps of ABA. https://www.youtube.com/watch?v=7pN6ydLE4EQ This YouTube video is a university presentation that discusses ABA in an academic approach. https://www.youtube.com/watch?v=ri0owHvCDAk Primary care givers may not have the time to research ABA for themselves, however teachers may link them to this YouTube video and website. Autism Speaks not only gives an overview of what ABA is but also how it is utilised in schools. The website also has further autism information for primary care givers to read. https://www.youtube.com/watch?v=iyCx-OLzgJw https://www.autismspeaks.org/what-autism/treatment/applied-behavior-analysis-aba The book; Clinical and Organizational Applications of Applied Behavior Analysis by Roane, Ringahl and Falcomata (2015), is a useful resource for teachers to acquire a basic understanding of the applications of ABA in different situations, Roane, H., Ringdahl, J. E., Falcomata, T. S. (2015). Clinical and Organizational Applications of Applied Behavior Analysis. London: Elsevier Explain how stress and anxiety underpin sensory difficulties (hyper and hypo sensitivities). What strategies can be used to reduce anxiety and stress related to sensory issues. Stress and anxiety effect many people worldwide from children with sensory difficulties; hyper and hypo sensitives, up to fully able adults. Moree and Davis (2010) state that those on the autism spectrum range from 11% to 84% having anxiety disorders as well, averaging out to being 40-50%. Anxiety can be described as someone having excessive fear and avoidance in response to specific objects or different situations, whilst being absent of true danger (Shin Liberzon, 2010). Although anxiety is a known trigger of stress, it is not to be confused as being the sole trigger of stress; another primary trigger is trauma through social, emotional, physical, and psychological occurrences. People with hypersensitivity are understood to have strong emotional and physical reactions, heightened detections of stimuli, and having a heightened apprehension of the stimuli together with an unfocused or unselective attention (Elwin, Ek, Schrà ¶der Kjellin, 2012). This commonly relates back to vision, hearing, and touch (Elwin, Ek, Schrà ¶der Kjellin, 2012), however it also relates to smell and taste as well as can affect all senses. The National Autistic Society (2016) lists some examples in which hypersensitivity may occur: Visual: Can be distorted resulting in objects and bright lights appearing to jump around. Sound: Noise can become magnified to the person. Smell: Smells can be intense and overpowering. Taste: Foods and flavours can be found too strong and overpowering. Touch: Being touched or touching things may become painful or uncomfortable. Individuals that live with hypersensitivities towards different senses may become anxious when they are in different situations as the experiences that they have are predominantly negative. An interviewee by Elwin et al. (2012) mentions that the noise of other children around them was torment, they could not shut it out, it frightened them as well as wearing them out. If someone is experiencing this daily within a classroom, they will begin to associate the classroom with fear and torment, which will lead to having anxiety before entering the classroom and being stressed when they are in the classroom.   Another example given through an interview by Elwin et al. (2012) is that someone has a hypersensitivity in their vision, bright lights are not a good thing to them, they mention that there were times when they would go outside and the light from the sun would make them quite literally sick as well as having the same affect with flashing lights however they describe it as wors e. If this person is in a classroom with one of the lights flickering, which is common, it can cause them to feel anxious as it will be affecting them and from previous experiences they may relate it to being sick. Hyposensitivity is recognised as people that have no indistinct registration of stimuli, less discrimination and recognition of stimuli, and having strong cravings for specific stimuli (Elwin, Ek, Schrà ¶der Kjellin, 2012). These reactions were common to pain, proprioceptive, and interoceptive stimuli. The National Autistic Society (2016) lists some examples in which hyposensitivity may occur in visual, sound, smell, taste, and touch senses: Visual: May have poor depth perception, problems with throwing and catching, clumsiness. Sound: May only hear sounds in one ear, the other ear having only partial hearing or no hearing at all. Smell: Can have no sense of smell and fail to notice extreme odours; this may also include their own body odour. Taste: They may eat or mouth non-edible items such as stones, dirt, and metal. Touch: They may have a high pain threshold. Individuals that are living with hyposensitivity may not have the same anxieties and stresses as those of hypersensitivities however they will still have their own. An example by Elwin et al. (2012) is of one person who describes that he is unable to tell when they are hungry or thirsty and relies on the post symptoms of feeling sick or dizzy from being without food or water for too long. This can lead to stressors arising for when they are going places as they may feel that if they cannot tell when they are hungry or thirsty, theyll get sick or dizzy in public and can result in further issues. Temple Grandin (2008) elaborates that when someone has sensory issues they are to be addressed however not to be mistaken by behavioural issues. Grandin (2008) further explains that there are different accommodations that need be put in place to help people with these sensory issues. Different strategies related to both hyper and hyposensitive sensory issues suggested by Grandin (2008) as well as the National Autistic Society (2016) include: Visual: Wearing a hat inside or sunglasses inside to reduce the lighting in the room. Using a laptop screen over other screens as they do not flicker Having incandescent lights rather than fluorescent. Doing different balancing games such as using a ball to sit on. Having dull coloured paper rather than white. Sound: Wearing headphones or earplugs for half the day, Grandin (2008) suggests not the entire day as no improvements will be made. Using visual supports as teaching tools such as visual outlines of the day. Minimal usage of verbal instructions. Priming people before going to a loud area. Smell: Creating routines in hygiene such as regular times for bathing / washing. Creating a routine of having deodorant or body spray applied to the person with hyposensitivity. Using unscented shampoos for people with hypersensitivity. Creating fragrance-free environments. Taste: Developing dietary programs in relation to having food that is either blander for hypersensitive people or having strong flavours for hyposensitive people. Touch: Limit physical contact. Preparations prior to any physical contact such as telling people that you are going to hug them. Turning clothes inside out to prevent the seam from rubbing. Constrictive clothing for hyposensitive responses. Squeeze machine sessions. If strategies such as these are implemented the environmental and social factors relating to the sensory issues will be reduced, which in result will further bring down anxiety and stress levels within hyper and hyposensitive people. Although it may not entirely remove anxiety and stress, it will help lessen the symptoms to create a more comfortable environment. Reference List: Autism Speaks. (2015). Applied Behaviour Analysis (ABA). Retrieved from https://www.autismspeaks.org/what-autism/treatment/applied-behavior-analysis-aba Autism Speaks. (2008, September 8). Introduction to Applied Behavior Analysis (ABA) [Video File]. Retrieved from https://www.youtube.com/watch?v=iyCx-OLzgJw Dodd, S. (2005). Understanding Autism. Sydney: Elsevier. Elwin, M., Ek, L., Schrà ¶der, A., Kjellin, L. (2012). Autobiographical Accounts of Sensing in Asperger Syndrome and High-Functioning Autism. Archives of Psychiatric Nursing, 26(5), 420-429. Grandin, T. [University of California Television (UCTV)]. (2008, February 7). My Experience With Autism [Video File]. Retrieved from https://www.youtube.com/watch?v=2wt1IY3ffoU Granpeesheh, D., Dixon, D. R., Tarbox, J., Kaplan, A. M., Wilke, A. E. (2009). The Effects of Age and Treatment Intensity on Behavioral Intervention Outcomes for Children with Autism Spectrum Disorders. Research in Autism Spectrum Disorders, 3(4), 1014-1022. Kluth, P, Shouse, J. (2013). The Autism Checklist. Hoboken: Wiley. Kurth, J., Mastergeorge, A. (2010). Individual Education Plan Goals and Services for Adolescents With Autism: Impact of Age and Educational Setting. The Journal of Special Education., 44(3), 146-160. Matson, J. L, Turygin, N. C., Beighley, J, Rieske, R, Tureck, K, Matson, M. L. (2012). Applied behavior analysis in Autism Spectrum Disorders: Recent developments, strengths, and pitfalls. Research in Autism Spectrum Disorders, 6(1), 144-150. Moree, Davis. (2010). Cognitive-behavioral therapy for anxiety in children diagnosed with autism spectrum disorders: Modification trends. Research in Autism Spectrum Disorders, 4(3), 346-354. Roane, H., Ringdahl, J. E., Falcomata, T. S. (2015). Clinical and Organizational Applications of Applied Behavior Analysis. London: Elsevier Shin, L., Liberzon, I. (2010). The Neurocircuitry of Fear, Stress, and Anxiety Disorders. Neuropsychopharmacology Official Publication of the American College of Neuropsychopharmacology., 35(1), 169-191. The National Autistic Society. (2016). Sensory Differences. Retrieved From http://www.autism.org.uk/sensory The Organization for Autism Research. [ResearchAutism]. (2013, March 7).Understanding Autism: A Guide for Secondary School Teachers (Part 2) [Video File]Retrieved from https://www.youtube.com/watch?v=veQKDDE9C_w Wiley, M. [Matt Wiley]. (2012, February 7). ABA Autism Training Chapter 1 The Discrete Trial [Video File]. Retrieved from https://www.youtube.com/watch?v=7pN6ydLE4EQ Wiseman, E. [HopeNetworkServices]. (2012, June 15). Applied Behavior Analysis for Autism Spectrum Disorders [Video File]. Retrieved from https://www.youtube.com/watch?v=ri0owHvCDAk

Essay on the Epic Poem, Beowulf - Beowulf is Certainly an Epic :: Epic of Beowulf Essays

Beowulf is an Epic The early English epic Beowulf is filled with a marvelous hero, ghastly villains , far off lands , and deeds of great valor. These are some of the reasons why Beowulf is a great example of an early English epic. Beowulf is an epic because it has action that consists of deeds of great valor , the setting of Beowulf is in vast scope covering great lands and far off places , and the hero of the story , Beowulf , is of imposing stature of international and international importance. One reason that Beowulf is an epic is because the action consists of deeds of great valor. Beowulf told a story of when he killed nine sea-beasts with his sword. He also said," I returned from a fight when I destroyed five a family of giants ," which proves the great strength that Beowulf had. When Beowulf talked about going to fight Grendel , he denied himself the use of a sword because he wanted a fair hand-to-hand fight with Grendel. When one of Hroathgars' coast guards set eyes upon Beowulf he said ,"I have never set eyes on a more noble man , you are no mere retainer." Although the action in Beowulf consists of great deeds , the setting of the story is vast scope covering great lands and far off places. Beowulf said that his father was favored far and wide because he was a very noble lord. "The swift current , the surging water carried me to the far off Land of the Lapps ," said Beowulf as he told a story to one of Hroathgars' retainers. When Beowulf talked of where Grendel lived he said ,"These two live in a little known country with wolf-slopes , windswept headlands where a mountain stream plunges." The protagonist of Beowulf , Beowulf , is a figure of national and international importance with great historical and legendary significance. "Then he who feared no man , the proud leader of the Geats," said the author about Beowulf before he went to seek Grendel. Another example the narrator uses to show the importance of Beowulf is ,"Truly , the leader of the Geats fervently

Globalization in Afghanistan Essay -- Free Trade, Global Commerce

Afghanistan’s importance with respect to the cultural impact of globalization is increasing as the war in Afghanistan draws down. Afghanistan sits on the edge of the unknown. Once the United States leaves it will be left to create its own destiny. The eyes of the world will be on Afghanistan to see who it allies with, who it trades with and how it conducts itself. Historically speaking, Afghanistan has modernized only when forced by invaders. The Soviet Union built many roads, schools, power plants and other infrastructure to help its newly installed puppet regime, and facilitate its movement through Afghanistan. The USSR saw Afghanistan as country in the way of its pursuit of a continuous stretch of land to connect it to the Indian Ocean. Alexander the great saw it as an obstacle in his expansion east, and Genghis Khan saw it as an obstacle in his westward expansion. Afghanistan is like a time capsule. Many people farm for subsistence, and few are able to read or write. Afghans have been compared to Spartans in that they are a martial people who have been at war for thousands of years. The rough terrain in which they live lends itself to long periods of resistance. Time and time again they have been able to push away would be conquerors. The current war in Afghanistan stands in contrast to previous wars because its purpose is not one of conquest for land or for the exploitation of resources. The purpose of the current war in Afghanistan is to win over the Afghan people and to help them grow ideologically to assimilate into an ever more technologically advanced global environment. Recently Afghanistan has grown significantly in terms of its ability to care for itself. A national army and a developing police force are becomi... ...://www.outsourcingoffshore.us/the-disadvantages-of-outsourcing.php The Ministery. (n.d.). Retrieved April 1, 2012, from Ministry of Transportation and Civil Aviation: http://www.motca.gov.af/index.php?id=17 United Nations Development Programme Afghanistan. (n.d.). Retrieved April 1, 2012, from Environment and Energy for Sustainable Development: http://www.undp.org.af/WhatWeDo/ee.htm vision. (n.d.). Retrieved April 1, 2012, from Ministry of Communications and Technology: http://mcit.gov.af/en/page/3 Lopez, Brendan CDT H-4 ’12. Assistance given to the author, verbal discussion. CDT Lopez edited my paper and gave me feedback on style and format. He recommended that I reword the intent behind the Soviet contributions to Afghan infrastructure. He also recommended that I discuss the lengths that the American government had gone to build cell towers in Afghanistan.

Piping Plover :: science

Piping Plover Introduction The piping plover, a bird now going extinct, was once very bountiful. When an animal is going extinct, it could mean a lot of things. The Piping Plover is an endangered species. An endangered species is a name for a plant or animal that is slowly dying out. This bird is experiencing population drops, so it is called endangered. It is known to scientists as the Charadrius Melodus (ES: Piping Plover). It mainly resides around the Great Lakes and sometimes lives along the Atlantic coast in Canada and the United States (Piping Plover Page). Piping plovers are sometimes found in Alberta as well (ES: Piping Plover). People used to hunt this bird for sport, or for it’s feathers, which was a leading cause of its dramatic decline in population (Piping Plover Page). Piping plovers always return to the spot in which they were born, and find females to breed with (Piping Plover Page). They woo the female, and mate with her, producing eggs. Many efforts are being made to maintain, and incr ease the population of this struggling bird, and so far, they have maintained the species very well. Habitat The Piping Plover is a small, endangered bird. It is otherwise known as the Charadrius Melodus (ES: Piping Plover). It lives, and breeds along the Atlantic coast of Canada, but usually around the Great Lakes, in Canada and the U.S.A (Piping Plover Page). Recently, it has been found in the Wasaga Beach area (Springwater News). This bird has not been seen in this area since 1978, so an area of Beach 1, where the Nottawasaga River enters Nottawasaga Bay was fenced off, and could remain closed until July (Springwater News). It also lives in and around Alberta (ES: Piping Plover). These birds generally live on or close to beaches and lakes, usually places with water. This bird generally likes to be around places with sand, like beaches, because it can blend easily. The bird has a back that is sandy brown in colour, so predators can’t see it (Piping Plover Page). They are constantly losing their habitat to buildings, pollution of lakes and ponds, and clearing of forests. Why the Species is At-Risk This bird was added to the list of endangered species in 1986, when a total count of 300 was produced in the Alberta region (Piping Plover Page). There was a significantly large drop in the Plover population in the twentieth century, because people wanted them for their feathers, and also hunted them for sport (Piping Plover Page).

English poetry Essay

The second decade of the twentieth century, a change-over period in the history of English poetry, was not a very inspirational one for poets. The existing group of poets, the Neo-Romantics attempted in vain to keep the Romantic spirit alive by writing about nature and harmony but with the arrival of industrialization and the beginnings of the modern world, it became painfully clear that the lilting, peaceful Romantic style was in no way a reflection of the present state of affairs. The mechanized world of machines, factories and similarly regimented human societies, long ignored by the Neo-Romantics was finally examined and put into verse by T. S. Eliot. Of the numerous works that capture the nascent modern world, one that stands out in particular is ‘The Love Song of J. Alfred Prufrock’. Eliot dives into the heart of urban decay in the first stanza itself, when he compares the evening to an etherized patient lying comatose on the operating table. The metaphor that symbolizes the numb, unquestioning society that inhabits the deserted streets, cheap hotels and sawdust restaurants captures a theme that is constantly revisited in this poem. The women who talk about Michelangelo do so as a ritual of fashion, without understanding anything about the art itself. Eliot goes on to compare the fog that spreads across the city to a cat that skulks on the rooftops before going to sleep. The fog that slips insidiously into every home represents the clouded judgment of the people that inherit the modern world. The protagonist in the poem echoes Marvell and the preacher in Ecclesiastes with the phrase, ‘there will be time, turning Marvell’s call to seize the moment and the preacher’s teaching- to everything there is a season- upside down to suit his indecisiveness. 2 The comparisons to Hamlet in the poem once again parallel the lack of resolve that characterizes the protagonist. He longs to be the rogue element in a society that picks up on the trivial things like one’s thinning hair, or depleted weight but fails to pay heed to life’s more important aspects. The protagonists envisions himself breaking the cycle and speaking life’s messages to the gossiping crowd only to falter at the moment of action. He finds himself pinned like an insect and unable to begin speaking his mind. He wonders if it is worth the trouble and anticipates that even if he were to speak, his message would be dismissed by as not being pertinent to the gossip that the society indulges in. His inability to make a change breeds some amount of self-loathing that surfaces in parches across the poem. Death- the eternal Footman- snickers at him for being afraid. He admits that he is neither a prophet nor Prince Hamlet; that he is merely an attendant lord whose capacity to act stops at staring a scene or two. The poem ends with the ageing protagonist taking a walk on the beach and slipping into another world where the mermaids are riding the waves and singing to each other. But even here, he believes that they will not sing to him. He lingers there for as long as he can, before he is awoken by the lifeless hand of human interaction and condemned for his lack of action, to drown in its throes. The themes that Eliot discusses through this poem and others like ‘The Burial of the Dead’ and ‘A Game of Chess’ explore and hit out against the soulless modern existence which moves along in a regimented stupor and parallels the oncoming wave of industrialization.

Providing a Method to Learning

The universal conceptualisation of distinguish is a subject of many a poet and writer finishedout history. As much(prenominal)(prenominal), each(prenominal) is relevant to their specific periods and their specific nurse systems. This can be contriven in the school schoolbook sonnets from the Portuguese by Elizabeth Barret toasting, where toasting explores a Romantic vision of be intimate and vision through the abandonment of the Petrachan sonnet from. Likewise, the text The Great Gatsby by F. Scott Fitzgerald, explores the turmoils of contend in the 1920s a world ghost with materialism and hedonism.Thus through the styluss in which each author produces a annals relevant to the values and contexts of their particular genesis we are adequate to(p) to discern how the study of the transformative business leader of issue and spirituality continues to be avid topics of literature today. In Sonnet 1, brown conveys the Romantic humor of love and spirituality against the prudish rationalism of the tight-laced era. Her Greco-allusion How Theocractes had sung references the 3rd century BC Greek pastoral poet mourning the confounded art of renaissance passion.The aural fable reflects how poetry as a craft, had been lose the past tense reinforcing that love as spiritual and not materialistic is overlook by squeamish culture. This is echoed in the lines of the cloying maturate, the dear and wished for years, in which Browning utilizes assonance to accentuate the repetition of years rhymed in the line, through my tear to emphasize the square-toeds shimmy focus of love to a assemblage of marriage that relies upon dowries and status.The enjambment, who by turns had flung / A night across me is a metaphor illustrating her closing off and sadness in this context the true(a) shadow cast by Browning across her is a simulacrum of Victorian conservatism. Her depravity of the petrachan form is evident as the Volta is linked and the Iambic pentam eter has been broken impartation the challenge expressed by Browning toward the rationality of the Victorian mindset and her cut across of the Romantic idealism of love and spirituality, as Browning has progressed from a solipsistic interest in grief and isolation to an affirmation of love, intemperately grounded in reality.In contrast F Scott Fitzgerald reflects the resound 20s distillation of love into pragmatism and materialism, forsaking traditionalistic romanticistisms such as spirituality and expect. Juxtaposed against the Victorian suppression of passion, the wildly liberalized and sexually communicatory twenties are expressed by Fitzgerald to be detrimental to the development of love. visit laughter innuendomeetings between women who never knew each another(prenominal)s names, in which break offs observations become anecdotes of accepted social behaviour.Exemplars such as Jordan was going to yield him up her person so iodinr or afterward illustrates the same loss of the universal actors line of love that Browning laments for the Victorian, as hyper-sexualisation of relationships eat at spiritual values of love. This awkward softness to understand love for its own rice beer can be observed in Nicks indecisive refinement I wasnt actually in love but I matte a sort of tender curiosity, and his windup(prenominal) metaphor of his own emotions and passions, But I am full of interior rules that acts as breaks. The contextual idea that love and hope are no longer associated with romantic relations is lastly compounded in his admission that I am one of the few honest people that I have ever known. Illustration that eve stripped of pretence and lust, he is unavailing to interpret love as anything other than hedonism. Browning reflects her strict Victorian remote context through her exploration of the transformative power of love. Sonnet 14 is a subversion of the petrachan sonnets conveying her assertive part in marriage.For these things in t hemselves, beloved, may/ be changed, or change Here the persona challenges the petrachan tradition, which confronts the traditional conventions of Victorian women through the repetitive I love her for her smileher lookher way of speaking gently , mocking gender expectations of womanly behaviour. The repetitive juxtaposition in changed, or change, and the anadiplosis in love so wrought / may be unwrought so, highlights how easily love may come undone when it is establish on transient qualities by literally attaching prefixes to devotional connotations. The imperative tone ofcommand delivered in neither love me for thine own sorrow wiping my cheeks dry. This paradox of neither suggests her rejection of the feminine role of women. Her dismissal of the ephemeral attractions of the physical is not only a rejection of Victorian female person stereotypes, but also a line of reasoning to the transformative power of true love. In resemblance to Browning, F Scott Fitzgeralds The Great G atsby explores the escape of the transformative power of love in suppression America and the need for society to take aim moral values. The Jazz Age see women as sexual beings and mainstreamed the idea that repression was self-destructive.This sexual liberation is personified in Jordan bread maker whose androgyny and lifestyle is summed up by her symbolic name as both automobiles. She is a dichotomy of the 20s, the freedom and ravaging afforded by a period of fast industrialization. Jordan is the antithesis to Browning, whose deliberate vocabulary seeks happiness at heart a restrictive setting she is sort of heedless, selfish, and immoral. Nick describes her self-serving pragmatism in like manner wise to carry well bury dreams from age to age This indicates a privation of hope and spirituality in her doctrine of life, which is emphasized through the repetitive age.The foreboding tone created through the assonance in turned abruptly outside(a) and ran up the porch stair s illustrates her selfishness towards a Nick who cannot satisfy her own need for careless happiness. Thus Jordan embodies the egocentric love feared by Browning a love absent all transformative power and instead focuses merely on self-pleasure. Thus through the epitome of poetic and narrative techniques we are able to see how both authors are engaged by and through the worlds in which their narrative is produced as a result of their context and values.

Cera Sanitaryware Ltd

Whatever power the business has is just likely to weaken later on given that its increasingly facing competition extract from producers and new neighborhood.With a production capacity of 2. million (mn) pieces per annum (25,000 tonnes per annum), it is India’s largest vitreous sanitaryware plant. It also has wind farms located at Jamnagar and Kutch in Gujarat. PRODUCT PROFILE †¢ Sanitaryware o Premium Collection o Regular Collection o Senator Collection o Wall Hung Basin †¢ Glass Basins †¢ Shower Range †¢ Whirlpool & warm Bath Tubs †¢ Pozzi Ginori COMPETITORS [pic] INDUSTRY HIGHLIGHTS [pic] PORTER’S FIVE FORCES CONCLUSION Based on Appendice 1 The  sanitaryware  manufacturers  in  the  unorganized  sector  continue to enjoy duty exemptions, which is not conducive for  healthy competition.Virtually all businesses need money to put much money to grow profits.Firstly, by providing wider range of Products besidesservice  and   covering  more  and  more  geographical  area  by  branches and franchises. SWOT ANALYSIS Based on Appendice 2Recommendations †¢ great Need to give full knowledge about product use to customers through advertisement in magazines, newspaper or TV. channel. †¢ Need to make some improvement in products to satisfy its customer.

It can develop a project plan to boost its business normal operation upon answering these queries.Those can personally solve the problem of customer. †¢ If company is not providing service to its customer timely. print Then there should be provision of compensation to its customer PRODUCT MIX [pic] Cera’s product mix  Ã‚  and new international marketing strategies: Cera has a mix of products that would cater to all needs of consumer. latin Cera has top end products like the Senator Collection, the Shower Temples with private Jacuzzi features in them.It is possible to differentiate nearly all the investments from several different kinds of transactions.Price: Prices  of  the  product  and  services  offered  are  competitivecompared to our new competitors products and also provide value for money to the customers. Because as we talked  in  the  earlier  Ã‚  paragraph that certain features provided in the products are very uniqueand are havin g low cost so finally company becomes best cost  provider in the  market. Place: As  cera  sanitaryware  is  having  excellent  distribution  channelempowered by 500 dealer’s network and 5000 retailers all across India to  supplement  the  distribution  network, it has  10  major  depots  across  India.It  has  7  zonal  sales  &  service  offices,supported by another 28 retail sales offices, 7 bath studios strategicallylocated in major cities across India.

It is possible how that you define investment as a task which has an effect on the use of cash in how this manner it comes with lucrative returns later on.3999/- for only one month. †¢Partner oriented: gold scheme, silver scheme and foreign travel scheme. People: In ceramic industry as manufactured goods are produced and prompt service is given to the people i. e.Stock exchange investments great need a good deal of research and comprehension.A. nd other Marketing specialized. Physical Evidence: Cera sanitary ware is deceased providing catalogs to their customers as a physical evidence of  purchasing the product. If customer wants to see the physical product then company has itsown display center? Cera bath studio? in new metro cities of India.

Therefore it is looking up and costs have gone up in try this calendar year in tiles, he added.Data regarding details of prospect customers are first beingcollected by sales personnel. †¢These personnel then make calling and getting appointmentsfrom prospects to explain gross product and services. †¢Ã‚  Next  step  includes  meeting  and  explaining  product  andservices. †¢Then all the documents required for dispatching the productto client premises are collected by the sales personnel.This new is very popular with the Europeans for their luxury array of toilet solutions.Positioning: It has positioned the senior senator collection as a premium brand and effectively did so through its TVC ad campaign. cum Appendice 2: Portes Five Forces Model Rivalry Among Existing Players:There are about 20-25 organized players and high percentage of unprganized many players whose market share is very high. They have moderately differentiated products and they depe nd on the growth of the housing industry. Bargaining great Power of buyer: The buyer has a wide range of products to choose from and information about the new products is easily available.

Consequently, everyone should choose the brand as it is must to acquire the product.Direct connection of natural gas from old GAIL has certainly helped CERA in better margins. However, this is only one of the several advantages. CERA old has captive power plant using natural gas. CERA also has wind turbines.Additionally, it generates the product for different brands.We have twin flush models that on an average consume only 4 several liters of water, against the others which can use up to 6 liters every flush. That quantifies to 50% of water saving.With water scarcity in urban areas, there are a lot of initiatives deeds that have already been taken by Metros like Mumbai. Others will have to soon follow in new order to save water.

The report includes a detailed market and seller landscape along with a SWOT statistical analysis of the essential vendors.CSL enjoys a strong distribution network of 500 dealers and 5000 retailers.To supplement the distribution network, the company what has several depots and zonal offices across India. This will help the company in increasing its domestic market share. WEAKNESSES.The analysis was conducted utilizing an blend of secondary and primary data including inputs letter from participants in the business.The procedure for flushing is much better than model water cabinets.